Farah owned an antique store that specialize in rare porcelain bowl. When she opened the business in 2010, it was at a shop in Perlis. In 2015 she started to advertise on the Internet and by 2017 the business had grown to the point where she needed help to keep the business going. After a family discussion one night at the kitchen table in Mei 2017, it was agreed that Farah would probably keep the business going for another couple of years and then retire. Kasim, her youngest son and aged 20, would work in the shop as long as was needed and in return, he would receive any unsold bowl. When Farah retired at the end of 2020, she decided that she would give the unsold stock to charity and they could auction it and keep the proceeds. Find the: Issues of the case Issues Discussion with evidence Advise Suggestion
Farah owned an antique store that specialize in rare porcelain bowl. When she opened the business in 2010, it was at a shop in Perlis. In 2015 she started to advertise on the Internet and by 2017 the business had grown to the point where she needed help to keep the business going. After a family discussion one night at the kitchen table in Mei 2017, it was agreed that Farah would probably keep the business going for another couple of years and then retire. Kasim, her youngest son and aged 20, would work in the shop as long as was needed and in return, he would receive any unsold bowl. When Farah retired at the end of 2020, she decided that she would give the unsold stock to charity and they could auction it and keep the proceeds. Find the: Issues of the case Issues Discussion with evidence Advise Suggestion
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Farah owned an antique store that specialize in rare porcelain bowl. When she opened the business in 2010, it was at a shop in Perlis. In 2015 she started to advertise on the Internet and by 2017 the business had grown to the point where she needed help to keep the business going. After a family discussion one night at the kitchen table in Mei 2017, it was agreed that Farah would probably keep the business going for another couple of years and then retire. Kasim, her youngest son and aged 20, would work in the shop as long as was needed and in return, he would receive any unsold bowl. When Farah retired at the end of 2020, she decided that she would give the unsold stock to charity and they could auction it and keep the proceeds.
- Find the:
- Issues of the case
- Issues Discussion with evidence
- Advise
- Suggestion
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