EXPLAIN WHY MARKETERS SHOULD CREATE A MARKETING STRATEGY TO CONSIDER THE SOCIETAL AND ENVIRONMENTAL FACTORS BECAUSE THERE WON'T BE ANY MARKETING ACTIVITY WITHOUT SOCIETY. ORIGINAL ANSWERS ONLY
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- Identify several organizations that have in your view adopted the marketing concept (market orientation). What characteristics of these organizations indicate acceptance of the marketing concept?Should marketers play a role in helping consumers avoid the dark side?What is market segmentation, and why is it important for marketing strategies?