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- Do you think corrective advertising works? Evaluate the three corrective messages described in the text.Explain the phases of exposure, attention, and comprehension that occur when an individual is shown a particular advertisement. Give an example of advertisements you have seen that have used anthropomorphism to sell products. How did you react to such advertisements? What is your opinion on how effective these advertisements have been in capturing your attention. Give an example of advertisements that have involuntarily caught your attention. Which aspect of the advertisement attracted your attention?3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Explain
- In your own understanding, kindly use your own words please expound briefly the potential Advantages and Limitations in detail on How Sales Promotion and Advertising may influence Product Awareness/Sales in the market?. In what ways does experiential advertising contribute to creating immersive brand experiences for consumers?What is an example of advertisement that clearly demonstrates that it is targeting a very specific market. Describe the target market and why you think that consumer behavior knowledge was used in developing the ad. Determine whether any internal or external influences are used in the ad. Also, discuss what phase of the decision-making process the ad is addressing.
- What one thing does advertising do for consumers? What one thing does advertising do to consumers? In what way has advertising done anything to you?Give example and compare uses of the appeals of sex, humor, and fear in advertising. What are the strengths and weaknesses of each?How can a manager integrate different advertising appeals into a cohesive and effective advertising campaign?
- Discuss ...In what ways does experiential advertising contribute to creating immersive brand experiences for consumers?why might negative advertising have been used more extensively than in most? What case can you make for or against the use of such advertisements during a campaign?In what ways does the ad attempt to manipulate the consumer into buying theparticular product it sells? On what emotions and desires does the ad play?