Explain to your Board of Directors why management should be worried about a rise in the price of groundnut.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter5: Business And Economic Forecasting
Section: Chapter Questions
Problem 6E: The economic analysis division of Mapco Enterprises has estimated the demand function for its line...
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You are the manager of Zokia Ghana Limited, a producer of beans. In Ghana, it is possible to produce

beans or groundnut using the same resources. Therefore, producers are able to sw itch from beans to groundnut production depending on market conditions. Consequently, Zokia consulted an Economist who estimated the demand function for beans as: Qbd = 600 – 4Pb – 0.03M – 12Pg + 15T + 6Pe + 1.5N

  where Qbd  is the quantity demanded of beans each month, ?? is the average price of beans (in

Ghana Cedis), M is the average household income (in GH¢), ?? is the price of groundnut (in GH¢), T is a consumer taste index ranging in value from 0 to 10 (the highest rating), ?? is the price (in GH¢) consumers expect to pay next month for beans, and N is the number of buyers in the market for beans. Assume the following initial values: ??=5, ??= 40, T= 6.5, Pe= 5.25, N= 2000, Qbd = 2479

Explain to your Board of Directors why management should be worried about a rise in the price of groundnut.

Expert Solution
Step 1

To analyse the impact of price of groundnuts on the demand of beans, we should know the cross-price elasticity of demand for beans with respect to groundnuts. Cross price elasticity of demand for any good is given by the % of change in the quantity of that good divided by the % change in prices of another related good. Thus, cross elasticity of demand for beans can be calculated as follows.

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