Explain the reasons why a manufacturing firm or a service firm will outsource a product or a service when it could have done that by itself. With appropriate examples explain the firm might do otherwise

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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1. Explain the reasons why a manufacturing firm or a service firm will outsource a product or a service when it could have done that by itself. With appropriate examples explain the firm might do otherwise

2. A distinctive competency is a competency unique to a business organization, a competency superior in some aspect than the competencies of other organizations, which enables the production of a unique value proposition in the function of the business. Discuss with one relevant example each fives areas of distinctive competency that a build could focus on to build a competitive advantage

3.A fast-food restaurant serves hamburgers, cheeseburgers, and chicken
sandwiches. The restaurant counts a cheeseburger as equivalent to 1.25
hamburgers and chicken sandwiches as 0.8 hamburgers. Current employment is five full-time employees (who work a 40-hour week). If the restaurant sold 700 hamburgers, 900 cheeseburgers, and 500 chicken sandwiches in one week, what is the productivity? What would its productivity have been if it had sold the same number of sandwiches (2,100) but the mix was 700 of each type?

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