Explain the difference between the shaping approach and the renewal approach
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Explain the difference between the shaping approach and the renewal approach
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- Describe the four c's Consistency, Coherence, Clarity, and Conclusion. Explain why they are important.Sources of opportunity idea map My business idea is to become an author. What are the three internal sources?6 of 7 Part B Now think of how you could "sell" the region you chose to a customer at the Time Travel Agency. You will write a short sales pitch, including the text for a travel brochure that encourages someone to visit that region. Check that your sales pitch includes the following: several aspects of the region that would attract a traveler likely dangers the customer might encounter (these may sound like negative traits but they add adventure to your pitch) descriptive wording that highlights the region's physical and cultural attractions fun and engaging writing that will persuade someone to visit the region a good argument with logical reasoning and solid evidence that will convince people to visit the region interesting images of artifacts, monuments, and geographical features Visuals such as photographs, paintings, and illustrations will make your sales pitch more appealing to a potential customer. Use high quality pictures. They shouldn't look fuzzy or grainy. They should be…
- What decision-making level do the stakeholders, or should the stakeholders, have in the process? What role does a communication plan have in the strategic planning process?- The report should reflect the current external and internal marketing environment and propose a relationship marketing plan. - The report should cover two main areas: First, current situation analysis: this analysis is a useful technique for understanding the company’s strengths and weaknesses, and for identifying both the opportunities open to it and the threats it faces. The purpose of this section is to answer a number of questions such as: How can you (i.e., the company you have chosen) use your strengths to take advantage of your biggest opportunities? How can you use your strengths to overcome your biggest threats? What can you do to reduce or eliminate your weaknesses to make the most of the opportunities available? How can you minimize your weaknesses, so that you are better positioned to overcome your threats? When performing this analysis, the most careful attention should be paid to the main issues and considerations that affect your relationship marketing strategy.…This is short question and has 5 sub parts interrelated. 1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path. 2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source. 3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For…
- 3. How is the target market of ReadyMade magazine changing, and why is it changing?Given that newbies are not allowed to engage in sales yet, what 5 objectives could prepare them for their sales function in the future? how can you measure these objectives as well?Creative Homework/Shon Project Assume that a firm hires you as marketingmanager for a chain of retail bookstores. You believe that the firm shoulddevelop a CRM strategy. Outline the steps you would take in developing thatstrategy.
- 1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. (THREE reasonable factors that may interrupt customers’ experiences) Request information from TWO other departments (Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting.How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm? 1 - 2 paragraphs?2. How would you apply category membership as a strategy for promoting a potential presidential candidate?