concept of understanding the business's current capabilities.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Question
Explain the concept of understanding the business's current capabilities.
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Step 1
A business asset is a value owned by the company. It can be physical goods or intangible. They reflect the profitability and financial position of a business. It also helps in developing goodwill and a positive attitude among shareholders and investors and attracts them to invest in the company. It helps in running the business and ensures that revenue is generated. Examples are land, buildings, employees, and technology.
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