Explain Korey's model that consist of three discrete major phases: (1) preliminary analysis phase, (2) strategic planning phase, (3) strategic management phase
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- Both the bottom-up and the top-down approaches can be used to forecast sales. When might you prefer the bottom-up approach? When might you prefer the top-down approach?The obligations of an investor-owned company's board of directors in the strategy-making, strategy-executing process include A) taking the lead in developing the company's business model and strategic vision. B) coming up with compelling strategy proposals to debate against those put forward by top management. C) taking the lead in formulating the company's strategic plan but then delegating the task of implementing and executing the strategic plan to the company's CEO and other senior executives. D) overseeing the company's financial accounting and financial reporting practices and setting CEO compensation. E) approving the company's operating strategies, functional-area strategies, business strategy, and overall corporate strategy.Advanced Marketing PlanAdvanced : Part IThroughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed below. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the three parts of the marketing plan that you will compose in Units II (Part I), IV (Part II), and VII (Part III). The company that you choose to submit a marketing plan for is a fictional start-up company (not an existing company).Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.) Scenarios for your start-up company are explained below. (Note that these descriptions are basic, and you will need to be creative and develop the business idea/model for your selected scenario.)Scenario #1Travel Supreme is a start-up travel organization…
- One illustrative example of effective planning in a business context is the development and execution of a marketing campaign for a new product launch. In this case study, meticulous planning played a central role in ensuring the campaign's success. The planning process encompassed market research to identify target demographics, competitor analysis to understand the competitive landscape, and setting specific and measurable objectives. The strategic planning phase involved crafting a compelling value proposition, selecting appropriate channels for promotion, and allocating resources efficiently. Moreover, the tactical planning aspect addressed the day-to-day execution details, including content creation, budget allocation, and timeline management. The synchronization of short-term tactical plans with the overarching long-term marketing strategy was crucial for maintaining consistency and maximizing impact. By continually reassessing performance metrics and adapting strategies based…A. Describe the features of extended enterprises?B. Discuss the need for IS planning?C. Identify the objectives of IS planning?Explain the three steps of the planning phase of the strategic marketing process. deviations from plans
- Example of marketing plan. Executive summary: Present market situation: SWOT Analysis: Marketing Objectives Marketing Strategies: Marketing Programs in the marketing mix: Budget: Controls:CLO #1 - Identify, define, and describe key marketing components, product life cycle, 3Cs and 4Ps and corresponding marketing strategies. CLO #2 - Recommend solutions to marketing problems using appropriate concepts, principles, analytical techniques, and theories. CLO #3 - Evaluate the quality of proposed solutions to marketing management problems against appropriate criteria, including organizational constraints. CLO #4 - Summarize the relevance and application of concepts, principles, and theories used in marketing to contemporary events and global markets and evaluate marketing decisions. CLO #6 - Evaluate the ethical implications and aspects of social responsibility of certain marketing campaigns and strategies.A marketing plan may be included as part of a larger business plan. A solid marketing strategy is the foundation of a well-written marketing plan that will allow goals to be met. While a marketing plan contains a list of actions, it is useless to a business without a solid strategic foundation. The marketing plan will assist in determining who the target market is, the best way to reach them, the price point at which the product or service should be sold, and how the company will measure its efforts. Construct a marketing plan for your organization using marketing model canvas.
- Outline the steps that you would take in developing a strategic marketing plan for a company? How would you utilize the Bosting Consulting Matrix and Ansoff Matrix in this planning process?In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Using a marketing planning framework of your choice, prepare a medium termstrategic marketing plan and present it to the board of directors by including thefollowing areas• Strategic intent (Vision/ Mission and Values)• Marketing objectives• Market segmentation - STP• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy,competitive advantage• Tactics - 7 Ps, Organizational structure• Actions & Control -…In your role as the Strategic Marketing Director for your organization, or anorganization of your choice, you have been asked by the Board of Directors to developa Strategic Marketing plan and present it at the next board meeting. In order to producethe marketing plan, you will need to undertake a strategic marketing audit. Yourmarketing plan, which should cover the medium-term period (as relevant to yourorganization and sector) should be underpinned by the marketing audit. In preparationfor the meeting, you have been asked to carry out the following tasks: Using a marketing planning framework of your choice, prepare a medium termstrategic marketing plan and present it to the board of directors by including thefollowing areas• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy,competitive advantage• Tactics - 7 Ps, Organizational structure• Actions & Control - Balance score card, Budgets, Schedules