erstanding Business Ethics and Social Responsibility Explain how individuals develop their personal codes of ethics and why ethics are important in the workplace. Show how the concept of social responsibility applies both to environmental issues and to a firm’s relationships with customers, employees, and investors. Explain the role of

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
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Understanding Business Ethics and Social Responsibility

  1. Explain how individuals develop their personal codes of ethics and why ethics are important in the workplace.
  2. Show how the concept of social responsibility applies both to environmental issues and to a firm’s relationships with customers, employees, and investors.
  3. Explain the role of government in social responsibility in terms of how governments and businesses influence each other. 
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