Discuss non-price issues over which a buyer and seller can reach an agreement, and explain why each issue might be important to the buyer or seller?
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Discuss non-price issues over which a buyer and seller can reach an agreement, and explain why each issue might be important to the buyer or seller?
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- Read the case study below and answer the following questions:Lazada eyes more sellers through new serviceLazada Malaysia aims to encourage more local businesses to choose Lazada as their preferred e-commerce platform, using its logistical solutions, network, and infrastructure to future-proof and expand their brand online.Lazada Malaysia chief logistics officer P Sunil Singh said Lazada Logistics had launched a multi-channel logistics service (MCL) with a comprehensive storage solution to help e-commerce service providers and brands meet the needs of ecommerce sales smoothly. In addition, MCL services provide brands and sellers with greater flexibility and flexibility in inventory control. The service will help reduce the worry of warehouse management's costly logistics and operating costs."Sellers no longer need to split their stock and liaise with multiple parties for fulfilment and last-mile delivery. With MCL, Lazada Logistics can fulfil the orders from their online channels with…The Tiffany brand is associated with quality, luxury, and exclusivity. Its high-end and pricey products were sold primarily through the retail stores. Please explain how this may “violate” the supply chain management principle and what strategies Tiffany has adopted to make it more effective to sell diamond offline.AirAsia has recently launched its own ride hailing app in the Malaysian market called AirAsia Ride. To increase the number of users to the service, AirAsia Ride needs to encourage more drivers to sign up to the platform. Discuss, from the consumer perspective why it is important that AirAsia Ride has many drivers as possible on the Using the Hierarchy of Effects Model, discuss how AirAsia Ride can encourage riders to sign up to the
- Explain how Apple employed the marketing concept in designing, promoting, and supplying the iPhone. Identify the key benefit(s) for consumers relative to comparable competitive offerings.Critics of Nike often complain that its shoes cost almost nothing to make, yet cost the consumer so much. Identify the elements of providing and communicating value that add to Nike’s cost structure and result in the high price of Nike’s shoesHermes, is a French luxury goods manufacturer. Hermès as a brand enjoys an iconic status in the world of luxury. A combination of rich heritage, exquisite craftsmanship, eye for detail and high levels of quality and professionalism through the entire manufacturing process gives Hermès a position of superiority in the very competitive and ruthless world of luxury. Currently, the range of products under the Hermès brand name includes leather goods, lifestyle accessories, furniture, fragrances, watches, jewelry, ready-to-wear and saddlery. Gradually, the company’s product offerings expanded through generations. The eye the ultra-premium luxury segment, the “Birkin bag” was introduced in 1984. Each Birkin costs between USD 12,000 to USD 300,000 and is the exquisite handiwork of a single craftsman, who takes between 18 to 25 hours to complete the job via hand, more if the hide is a delicate crocodile skin. In 2014, an extremely rare Himalayan Nilo crocodile Birkin bag sold for USD 185,000,…
- How to apply the marketing concept of "means-end-chain" for Mastercard?Discuss "Amazon Prime Video" worldwide product strategy and how Amazon prime video satisfies customers?Place: What are Possible ways to get the coca-cola product to the consumer What is a possible place to store the coca-cola prodcut Where is coca-cola sold?
- Discuss what the best distribution strategy would be for each of these new products: + Lipton Peppermint/Chocolate Tea (Lipton is a mainstream brand) + Prada Business Card Holder (Prada is a luxury brand) Consider: 1.Should distribution be direct, indirect, or some combination? 2.What retailer(s), if any, should carry your product? Thank you for helping me!India’s leading denim manufacturer, Aravind Mills, wish to expand its consumer base, with anew brand tailored jean specifically for the rural market. It required not only a new productdesign but also a new distribution approach.(i) Consumer preferences:Market research revealed:(a) Many in rural areas found even the cheapest branded jeans beyond their means.(b) There is skepticism towards readymade products among rural Indians.(ii) Product:Ready –to-stitch jeans were supposed to be priced at 195, as against the unorganized sector’srange of 150-350, the kit is to be provided which include a denim trouser length with specifictailoring instructions and the brand zipper, rivets and buttons that distinguish jeans from moredenim trousers in the consumer’s mind. (iii) Distribution;It was the critical issue. Not only the product be made available but also the expertise to tailor itis to be created. Success depended on total tailor’s fineness. The product was made available invillage with a…Olivier Creed (Creed Perfumes) are going to launch a new variant in Eau de Parfum. It has a top note and a floral fragrance. They have set a price for 100 ml is PKR 50,000. Now, you are a Brand Manager at Olivier Creed (Creed Perfumes) and introduce this variant in Karachi only. Provide us the Complete brief that how would you launch this variant. In your Plan, must have the answers of the below questions: (10) (a) How do you make segment(s) for this variant? (b) What would be your target market? (c) What benefits do they seek from your product? (d) How customers can differentiate your product with your competitors? (e) Which channels are best for reaching them? (f) How to place and promote your brand?