Discuss how buyers use price analysis and cost analysis to determine the true price of a product

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  • . Discuss how buyers use price analysis and cost analysis to determine
    the true price of a product

  • Discuss the factors that go into most pricing decisions and explain how a
    procurement manager can use these to obtain the best value for their
    organizations during a negotiation.

 

  • Giving examples, discuss how a procurement manager can use a procurement positioning tool to determine mutual buyer-supplier relationships and transactional relationships.

  • Discuss different ways in which the public sector can ensure value for money
    in the way it procures goods and services?

  • What are the differences between public sector procurement and private sector
    procurement?

  • .
    Consider the following statement: “while there is a need for public
    accountability, there is also recognition that utilizing commercial best practices
    can bring improvements in performance in the public sector.” To what extent do you agree/ disagree with this statement?
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