Discuss at least 3 advantages and 3 disadvantages of an optimized supply base. Give 3 ways in which a buyer can overcome the disadvantages.  Give examples.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.7: Accomplishing The Priorities Of A Supply Chain
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Discuss at least 3 advantages and 3 disadvantages of an optimized supply base. Give 3 ways in which a buyer can overcome the disadvantages.  Give examples. 

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