Directions: Group and classify each given words below that corresponds to each P's. Write your answers on the blankspaces inside the table provided below.MARKETING MIxPeopleService ProvidedProductPricePromotionPlaceExample: FunctionalitySelling PriceSponsorshipDistribution ChannelsActivitiesMarket CoverageLocationPublic RelationsQualityDiscountsCredit termsService levelsServicesAppearanceEmployee PortrayalCustomer serviceMessageLogisticsWarrantyPrice MatchingPackagingAttitudesPayment ArrangementsMedia

The right categories are discussed as follows-

Answered: Directions: Group and classify each…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Answer comprehsively. Do not copy from other I will report and track it downvote this also if not good quality answer! Can you still think of well-known and successful companies/businesses, either in the local or global scene, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. ANSWER LONG AND SATISFYING!
1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?
Put this in other words. Analyze and elaborate this one. In an era where customers wield the power to procure what they desire, when and where they wish, predictive analytics assumes paramount significance in the realm of marketing. By generating insightful models, predictive analytics empowers marketers to fashion campaigns of unprecedented precision and effectiveness. The canvas of predictive marketing analytics is a vast one, spanning data-driven customer segmentation, novel customer acquisition strategies, lead scoring, personalized content and ad recommendations, and hyper-personalized interactions. Marketers adroitly harness customer data to deliver tailored promotions, advertisement campaigns, and product suggestions at precisely opportune moments, thereby amplifying customer satisfaction and fostering enduring loyalty.
4. Claire is very interested in strengthening the social and environmental aspects of their business and has asked you to advise her on this. Explain to her how the societal marketing concept could apply to their business. What changes could she make to TWO aspects of the marketing mix to strengthen the environmental and social credentials of the business. [Guidance to students: Use concepts from B100 Reading 36 to help you with this answer. Start by explaining what is meant by the societal marketing context. Try to use your own words in doing so and make sure you add a reference. Then explain how the societal marketing concept can apply to Susan and Claire's coffee shop. What would they have to do in order to follow the societal marketing concept? Then recommend changes to TWO aspects of the marketing mix that would allow Claire to improve the social and environmental performance of their business. You can think about any two aspects of the marketing mix. Perhaps more could be done to…
Answer comprehsively. Do not copy from other I will report and track it downvote this also if not good quality answer! Can you still think of well-known and successful companies/businesses, either in the Philippines, that haven’t explored yet the route of direct and digital marketing? Give at least 1 example of such companies and discuss their current traditional marketing efforts. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. ANSWER LONG AND SATISFYING!
The news media reports a shocking fact from the Centers for DiseaseControl and Prevention (CDC): Bread is the number-one source ofsodium in the average American diet. In fact, most people get twiceas much sodium from bread and rolls as they do from a bag of saltysnacks such as chips or pretzels.29 Imagine that you are a marketer fora baking company whose main product lines are bread and rolls. Foryears, your company has focused on “heart-healthy” as a key claim.1. You have been assigned to create a new strategy and tacticsfor your firm’s Facebook page. Would you continue toemphasize the heart-healthy message? Would you refer tothe CDC study or ignore it?
Psychographic segmentation. Visit the websites ofCaterpillar, Marriott Hotels, and Dr Pepper. How does eachfirm employ psychographic segmentation (such as the VALSapproach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and thetypes of products sold by each firm?www.cat.comwww.marriott.comwww.drpepper.com
Please agree/disagree and add more information regarding the below message. "The Big Data phenomenon has undoubtedly changed marketing forever. First and foremost, as mentioned in the lecture videos, the Big Data phenomenon is prevalent in our every day lives through social media. Many advertisements and posts that are shown to us on our social media apps are derived from our google searches, interests, and interactions on the internet. For example, if I were to watch many videos on YouTube about sneakers, or make many Google searches on Jordans, it is likely that advertisements of sneakers would appear on my Instagram or TikTok feeds. This can be very beneficial to consumers because we are automatically presented ads on products that we have previously shown interested in, without having to go out of our ways to search for products. On the other hand; however, some individuals may view this as an invasion of privacy. Some people may feel uncomfortable with the idea that our interests…
Using the components of the 4E framework, outline how anentrepreneur marketing low-sugar candy might apply it to his or hermarketing mix efforts.
Remembering the target market segments you identi- fied in Chapter 7 for your marketing plan: 1 (a) Identify which one of the four social media described in the chapter would be most useful and (b) give your reasons. Would you consider other social media such as Pinterest? Why or why not? 2 Briefy describe (a) how you would use this web- site to try to increase sales of your products and (b) why you expect target market customers to respond to it.
1. What are the importance of having Customer Relationship Management in a company? State at least three advantages of having CRM in the company 2. Give one company that represents Color Marketing and know the reason why they use that color.
From the current 7Ps of your chosen company (which is NETFLIX), suggest some strategies on how they can improve each marketing mix so they can continuously provide good experience and satisfaction to their target market. NOTE: create strategies only for the PRODUCT and PRICE.

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