Activity 2: Describe/Interpret Me!Direction: Describe or interpret the given illustrations in 2-5 sentences only.Margin -Numerically, it ispercentage ofselling price.1.Markup -Numerically, it isa cost multiplier.2.Defined as aFunction of:Margin - Sales.Markup - Cost.Expressed from3.the Perspectiveof:Margin - Seller.Markup - Cost.MathematicalFormula:Margin - (sellingprice - Costprice) / Selling4.priceMarkup - (sellingprice - Costprice) / Cost price5.Selling price = P250MarginMark-upP208%8.7%Cost price = P2 30SticksCamoteCost PriceSugarCooking Oil6.SalariesOperating ExpensesRentSelling priceUtilitiesMiscellaneousMarkupProfitBreak-evenMark-onCamote Cue BusinessMarkdownSale PriceDiscounted priceBreak Even Price

Ans. Margin and markup are generally confused and used interchangeably by the people but they are…

Answered: Direction: Describe or interpret the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1 Advertising model > Inputs * Exposures to various groups per ad Men 18-351 7 Men 36-55 Men >55 Women 18-35 10 Women 36-55 11 Women >55 2Total viewers 13 14 Cost per ad 17 Advertising plan 22 Men 18-35 23 Men 36-55 24 Men >55 25 Women 18-35 26 Women 36-55 27 Women >55 29 Objective to minimize 30 Total cost 45.9 Number ads purchased Constraints on numbers of exposures Actual exposures 62.800 60.100 28.000 38.6 Revenge 28.9 28 6 4 1 6 4 3 24 Revenge 120 7 60.500 60.400 ??? ??? Sunday Night Football Q: What is the value in cell B27? Sunday Night Football > > > >= S > 3 5 3 1 1 1 14 100 5 D The Simpsons 5 2 0 4 2 0 13 80 0 Required exposures 60 60 Rachael Sports Center Homeland Ray 28 60 60 28 0.5 0.5 0.2 0 0.1 The SportsCente Simpsons r 0 1.3 9 3 0.7 0.2 0 0.9 od 0.1 0 1.9 13 Homeland 1 26 0.1 0.1 0 0.6 1.3 0.4 2.5 15 Rachael Ray 18 CNN 0.1 0.2 0.3 dood 0.1 0.2 0.3 1.2 CNN 8 18 The Good Wife 2 5 1 3 5 5 21 140 The Good Wife 0 Minimum Required exposures 60 60 28 60 60 28
Like many other food establishments, Denny’soffers a senior citizen’s discount. This is anexample ofa. periodic discounting.b. random discounting.c. differential pricing.d. negotiated pricing.e. senior market pricing.

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Direction: Describe or interpret the given illustrations in 2-5 sentences only. Margin - Numerically, it is 1. percentage of selling price. Markup - Numerically, it is a cost multiplier.