A marketing plan on an organic face scrub in Jamaica explaining:Description of the Product: (What exactly is the product? What are the features and how do these benefit consumers?)Target Market for the Product: (Which group of consumers is the product targeted to?) Comprehensive Description of the Marketing Mix for the Product. (This should be a fulsome description of how you will address the 4 P’s - product, promotion, pricing and place for your product). Conclusion: (What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?)

A product is created by the business to provide value to customer. They will receive profits in…

Answered: Description of the Product: (What…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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A marketing plan on an organic face scrub in Jamaica explaining:

Description of the Product: (What exactly is the product? What are the features and how do these benefit consumers?)
Target Market for the Product: (Which group of consumers is the product targeted to?)
Comprehensive Description of the Marketing Mix for the Product. (This should be a fulsome description of how you will address the 4 P’s - product, promotion, pricing and place for your product).
Conclusion: (What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?)

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