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- What are the 6 steps of the marketing research process? What are the problems of doing marketing research internationally?Prepare a marketing research brief for an organisation who wants to establish a new branch at different country.You have been living in Melbourne for several years now and you feel that there may be an opportunity to import a range of products from your home country, that could be marketed into regional Victoria. You have met already with your local bank manager who demanded that you submit a business plan. As part of the latter plan you need to investigate whether the business opportunity is feasible, hence you decide to carry out some research. Question 1: Explain which of the following research methods (causal, descriptive or exploratory research) you decide to use and justify your decision Question 2: Decide which particular research instrument (i.e. interview, survey, observation) you will use and why. Question 3: Design a questionnaire of 10 questions in at least two sections EXCLUDING any demographic questions such as gender, age, etc.
- What is ethnographic research and how is it conductedonline?What are the similarities and differences when conducting research in another country versus the domestic market? What research strategies might a company use to address the differences in various markets?Define marketing analytics, and characterize its usein contemporary marketing.