Describe the four characteristics of services that marketers must consider when designing marketing programs

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter8: Business Markets And Buying Behavior
Section: Chapter Questions
Problem 2DYMP
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Describe the four characteristics of services that marketers must consider when designing marketing programs. How do the services offered by a doctor differ from those offered by a chemist regarding these characteristics?

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ISBN:
9780357033791
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Pride, William M
Publisher:
South Western Educational Publishing