Describe the characteristics of the elderly age subculture including their chronological and cognitive age that a marketer could target for a two-week vacation cruise and explain any implication for the product offering and promotional Analyze the Ad below, and explain a) the consumer self-image and b) the most prominent need based on Maslow’s Hierarchy of Need to which the marketer of the Dove brand is appealing.

Marketing is all about fulfilling the needs of the consumers profitably To understand the needs of…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Describe the characteristics of the elderly age subculture including their chronological and cognitive age that a marketer could target for a two-week vacation cruise and explain any implication for the product offering and promotional

Analyze the Ad below, and explain a) the consumer self-image and b) the most prominent need based on Maslow’s Hierarchy of Need to which the marketer of the Dove brand is appealing.

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