Describe the challenges and strategies for implementing a successful CRM system within an organization, including considerations for data security and privacy compliance.
Describe the challenges and strategies for implementing a successful CRM system within an organization, including considerations for data security and privacy compliance.
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.2: E·business In The B2b Market
Problem 1LO
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Describe the challenges and strategies for implementing a successful CRM system within an organization, including considerations for data security and privacy compliance.
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