Define observation research and what are the relative advantages/disadvantages of this type of research? What are 2 examples observation research might be used?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 3DYMP: Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for...
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Define observation research and what are the relative advantages/disadvantages of this type of research? What are 2 examples observation research might be used?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing