Customers’ decision to buy a product can be influenced by family, cultural group, social class, reference groups and opinion leaders. Discuss any two reference groups that may positively influence the sales of Woolworths Demin Jeans for men, made from recycled polyester. Based on independent research, identify one opinion leader that may positively influence the sales of Woolworth’s Fresh Produce (i.e., fruit and vegetables). Provide the reason for your decision. Apply the consumer decision making process to the purchase of Woolworths puffer jackets for woman, made from recycled material

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
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Woolworths
The first Woolworths store opened its doors to the public in Cape Town, South Africa, in 1931. Its
founder, Max Sonnenberg, captured the public’s imagination with dynamic store policies that set
Woolworths apart from its competitors. Woolworths has consistently built its reputation for
superior quality, exciting innovation and excellent value. They have a wide offering consisting of
groceries, clothing, household items and eatery (Woolworths Café).
Woolworths’ vision is
TO BE ONE OF THE WORLD’S MOST RESPONSIBLE RETAILERS
reflects our passionate commitment to doing good business, for our customers, our people and our
planet
In 2020, Woolworths turned over one million 500ml PET bottles into clothes as part of its winter
2020 fashion range. While Woolworths has used recycled polyester in items such as denim jeans,
the company says it has been hard at work repurposing the bottles into "recycled polyester". This
will now form part of its puffer jackets and gilets, as well as some polar fleece items across men's,
ladies' and kids wear.

 

  1. Customers’ decision to buy a product can be influenced by family, cultural
    group, social class, reference groups and opinion leaders. Discuss any two
    reference groups that may positively influence the sales of Woolworths
    Demin Jeans for men, made from recycled polyester.

  2. Based on independent research, identify one opinion leader that may
    positively influence the sales of Woolworth’s Fresh Produce (i.e., fruit and
    vegetables). Provide the reason for your decision.

  3. Apply the consumer decision making process to the purchase of Woolworths
    puffer jackets for woman, made from recycled material
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing