Cultural borrowing is typically a one-way process in which people in “primitive societies” accept traits from “civilized societies.”    True False

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  1. Cultural borrowing is typically a one-way process in which people in “primitive societies” accept traits from “civilized societies.” 

     
    1. True
    2. False
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