Critically discuss the various total quality management principles, practices and techniques that Tiger Brands should adopt in order to proactively adapt to changing needs of its customers.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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Tiger Brands Food Services Solutions is a key service provider to customers across the HORECA (hotels, restaurants and caterers) spectrum and includes business-to-business (B2B) customers, and institutions such as schools, office parks and prisons. Tiger Brands Food Service Solutions has experienced a shift in the market, especially post-Covid. Critically discuss the various total quality management principles, practices and techniques that Tiger Brands should adopt in order to proactively adapt to changing needs of its customers.

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9780357033791
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