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- Consider Sunbake bread and examine each of the four steps that take place duringthe perception process. Use examples to support your answerUse Table 12–2 to measure your four self-concepts.To what extent are they similar? What causes thedifferences? To what extent do you think theyinfluence your purchase behavior?Say for example your consumer is a middle-aged lady named Beatrice. She has been married to her husband John for 15 years. They have 2 children, and they all reside in the same household together. They are both working and receive an average income every month.This scenario describes one of the five (5) basic stages of the traditional household life cycle. Name all five (5) stages of the traditional household life cycle in the correct order. Indicate the current stage that Beatrice and John are in AND the current stage your consumer is in.