Consider the argument: Price-match guarantees are bad for consumers because they eliminate any incentive for competitors to reduce prices. When you think it through, it's obvious that they eliminate price competition; ACME wouldn't win any of Globex's customers by offering a discount if Globex will give the same discount. On what hidden assumption does the main argument rely? (Or in other words, what premise should we add if reconstructing the argument faithfully and charitably?) O fa company wouldn't win competitors' customers by offering a discount then price- competition is eliminated. O What eliminates incentives for competitors to reduce prices is bad for consumers. Price match guarantees are deceptive because retailers can always find a legal reason to refuse to honor them. O Price-match guarantees deceptively seem to be good for consumers.

Consider the argument: Price-match guarantees are bad for consumers because they eliminate any incentive for competitors to reduce prices. When you think it through, it's obvious that they eliminate price competition; ACME wouldn't win any of Globex's customers by offering a discount if Globex will give the same discount. On what hidden assumption does the main argument rely? (Or in other words, what premise should we add if reconstructing the argument faithfully and charitably?) O fa company wouldn't win competitors' customers by offering a discount then price- competition is eliminated. O What eliminates incentives for competitors to reduce prices is bad for consumers. Price match guarantees are deceptive because retailers can always find a legal reason to refuse to honor them. O Price-match guarantees deceptively seem to be good for consumers.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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