Conduct research and source a brand promise of a locally available brand (not Netflix). Use the framework provided by Unilever’s Brand Key to critically evaluate their brand promise.   HINT: Choose a brand that you are familiar with that has a clear promise and point of difference.

Q: Discuss the advantages of having a good brand.

A: Ans. Introduction Each company fantasies about having a stalwart brand that dominates its market…

Q: What is the importance of aligning brand identity with the unique selling propositions (USPs) in…

A: Understanding Brand Identity and USPsBrand IdentityThe emotional and visual components that specify…

Q: brand image/position

A: Brand image is the customers perception about the brand that is created by the company through…

Q: Explain the four choices companies have when devel- oping brands. Provide an example of each.

A: A brand allows to showcase the product as an individual in the market. It is a mark, a logo, a word…

Q: 2 List three efforts that turn customers intoadvocates for products.

A: People that enjoy using your product or service advocate your brand to their friends and associates,…

Q: If a key research objective sought to develop brand image profiles for a local bank and a key…

A: Research is the aspect of the component of study that deals with generating or expanding new…

Q: What is the USP, brand equity and customer based brand equity of the online soft drink brand?

A: USP is the unique selling point, it makes the product of yours better from your competitor. USP…

Q: Describe the product life cycle. What are the strengths and limitations of this approach to…

A: The product life cycle is the process a product goes through from when it is first introduced into…

Q: Chapter 9 discusses brand image and product positioning. Think about Macy’s and other…

A: Brand image and brand positioning are two different concepts that are related to efforts of…

Q: Discuss how foodpanda uses points-of-parity to establish brand image for its food, groceries and…

A: The foodpanda is one of the most popular brands regarding food delivery services and it has created…

Q: What choice of brand elements would you suggest that can be very effective for the company’s product…

A: Marketing is a vast field. It includes various topics like pricing, segmentation, branding, etc.…

Q: What is importance in properly positioning your brand in the market?

A: In a marketing organization, it is very important that the customers should recognize and value the…

Q: Explain what is meant by a hierarchy of needs and provide examples of one or more products that…

A: Ans. Introduction Hierarchy of needs are the needs that are necessary for the complete development…

Q: How should the brand use various marketing strategies to create customer based brand equity for…

A: A marketing strategy is a corporation's overall strategy for reaching out to potential customers and…

Q: Describe a soft drink brand you are familiar with (Coca-Cola, Fanta Orange, 7Up, Mountain Dew, etc.)…

A: The meaning of product goes beyond the actual product itself. The product benefits the customer in…

Q: Discuss how a new brand manufacturer would go about defining their market segments and then begin to…

A: In the market, when a new firm enters with its brand name, it has to face various difficulties to…

Q: Brand: Dunkin Donuts Describe what differentiates it from the competition. You may select an…

A: What makes Dunkin donuts unique : The competitor of Dunkin doughnuts is Starbucks. The Dunkin donuts…

Q: Based on the repositioning of your selected brand (DAWN News) develop a mission/objective / intended…

A: The marketing mix, often referred to as the "4Ps," is a strategic framework used by businesses to…

Q: Please create industry analysis for Hershey’s chocolate Company

A: Hershey's Chocolate Company, founded in 1894, is one of the largest and most well-known…

Q: Describe the design/ brand personality of bo's coffee Philippines in the attached image below. An…

A: There were few coffee shops, and there were no foreign brands available "Founder and CEO of Bo's…

Q: For Further Research (Individual) Find an example ofa brand extension that you believe negatively…

A: When a brand is known for one type of product and then starts selling products of different types of…

Q: for effective and appropriate brand positioning, marketers are required to do three (3) basic things…

A: Brand positioning is important in the market to do it 3 main things need to be done as below Target…

Q: What are the range of brand elements normally used in a firm’s marketing programmer?

A: These branding elements move to create a complete identity, that designers then use to craft…

Q: choosen product acer laptop:    Propose three strategic recommendations to address previously…

A: Disclaimer: As per Bartleby guidelines, we are not allowed to cite references or literary sources.…

Q: Based upon the customer involvement and differences between brands, explain any THREE types of…

A: The buying behavior of the people would be different from one another. Depending on the product and…

Q: Explain the market segmentation for business market of a product and it's requirement?

A: Market segmentation, at its heart, is the strategy of breaking your target market into accessible…

Q: Subway Brand  (Sandwiches and etc.)   - Expound on the particular target market for Subway and…

A: Note: As per Bartleby guidelines we are supposed to answer 1 question at a time. As you have not…

Q: Define marketing mix with the help of brand of your choice and explain marketing mix?

A: The term "marketing mix" refers to a group of procedures, or techniques, that business use to sell…

Q: A useful tool available to marketers for identification of brand development opportunities is brand…

A: So we can say that where foodpanda is a leading organization offering express food delivery services…

Q: Design a brand extension plan for any Brand of your choice in the light of Ansoff’s growth/share…

A: The Ansoff matrix is a marketing tool used by companies to analyze and plan their growth strategies.…

Q: Analyse what ethical issues in marketing mix of case 1 that were complained by customers as…

A: Ethical concerns are becoming vital issues in the service marketing industry since negative…

Q: Develop a 4P's matrix of a product using yourself as a target market.

A: The 4P's matrix, also called Marketing mix refers to the combination of essential marketing…

Q: Target Mainstays Stackable Bin (Target Retailer Brand) Private Label   What is the evaluation of…

A: Introduction:The evaluation of private brand quality in comparison to national brands has become…

Q: Development of recommendations for all the elements of the marketing mix: product, price,…

A: Introduction The customer is the person who buys products and services from companies to satisfy…

Q: Repositioning needs a continuous monitoring of the brand's performance in the market . Explain .

A: Introduction :-  Repositioning is a crucial marketing choice. Repositioning is typically…

Q: Brand: Burger King vs Subway Describe what differentiates it from the competition. You may select…

A: Here we have two huge fast food chain companies one is burger king and other is subway so their…

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.