CHECKOUT ABANDONMENT RATE. Buckle Beverage ran an online campaign to draw customers to a website to buy a branded travel mug. Buckle Beverage summarized the campaign's results: 20,000 emails sent 500 emails not delivered 3,000 emails opened 450 clickthroughs to the website 300 shopping carts started 243 checkout processes started 183 completed purchases What was the CHECKOUT ABANDONMENT RATE across this campaign? (Report your answer as a percent. Rounding: tenth of a percent.)

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
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CHECKOUT ABANDONMENT RATE. Buckle Beverage ran an online campaign to
draw customers to a website to buy a branded travel mug. Buckle Beverage
summarized the campaign's results:
20,000 emails sent
500 emails not delivered
3,000 emails opened
450 clickthroughs to the website
300 shopping carts started
243 checkout processes started
183 completed purchases
What was the CHECKOUT ABANDONMENT RATE across this campaign? (Report
your answer as a percent. Rounding: tenth of a percent.)
Transcribed Image Text:CHECKOUT ABANDONMENT RATE. Buckle Beverage ran an online campaign to draw customers to a website to buy a branded travel mug. Buckle Beverage summarized the campaign's results: 20,000 emails sent 500 emails not delivered 3,000 emails opened 450 clickthroughs to the website 300 shopping carts started 243 checkout processes started 183 completed purchases What was the CHECKOUT ABANDONMENT RATE across this campaign? (Report your answer as a percent. Rounding: tenth of a percent.)
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