Briefly discuss the four criteria used to select target markets. In
your answer, include the importance of the criteria to the marketers.
The four criteria used to select target markets are:
1. Psychographic Segmentation- This type of segmentation is which is related to personalities and attitudes. This include values, interests etc.
2. Demographic Segmentation- It is the segmentation which focuses on statistical data for a people group. It includes age, gender, income, location etc.
3. Behavioral Segmentation- This is the segmentation in which it shows how customer acts. This includes purchasing habits, spending habits etc.
4. Geographic Segmentation- This is the segmentation in which geographic borders are taken into consideration. This include country, climate etc.
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