Benchmarking Corporate Web Sites of Fortune 500 Companies More and more people are using the Internet. And when these people want information about a company’s products or services, they often go to the company’s Web site. In a study of the home pages of Fortune 500 companies, 10 factors were deemed critical to quality. Those factors, and the survey results, are shown below: Use of meta tags (e.g., keywords used by search engines) Yes, 70%; no, 30% Meaningful home page title Yes, 97%; no, 3% Server reliability 99% (average) Average speed of loading (seconds) 28k, 19.3; 56k, 10.9; T1, 2.6 sec. Average number of spelling errors .16 Visibility of contact information Yes, 74%; no, 26% Indication of last update date Yes, 17%; no, 83% A privacy policy Yes, 53%; no, 47% Presence of a search engine Yes, 59%; no, 41% Translation to multiple languages Yes, 11%; no, 89% The corporations are doing well on most factors, but they need improvement on the last five. The list is a handy reference other organizations can use to benchmark their existing home pages to see where improvements are needed or to develop effective home pages. Question: Give one reason for the importance of each factor?
Question No. 6
Benchmarking Corporate Web Sites of Fortune 500 Companies
More and more people are using the Internet. And when these people want information about a company’s products or services, they often go to the company’s Web site. In a study of the home pages of Fortune 500 companies, 10 factors were deemed critical to quality. Those factors, and the survey results, are shown below:
Use of meta tags (e.g., keywords used by search engines) Yes, 70%; no, 30%
Meaningful home page title Yes, 97%; no, 3%
Server reliability 99% (average)
Average speed of loading (seconds) 28k, 19.3; 56k, 10.9; T1, 2.6 sec.
Average number of spelling errors .16
Visibility of contact information Yes, 74%; no, 26%
Indication of last update date Yes, 17%; no, 83%
A privacy policy Yes, 53%; no, 47%
Presence of a search engine Yes, 59%; no, 41%
Translation to multiple languages Yes, 11%; no, 89%
The corporations are doing well on most factors, but they need improvement on the last five. The list is a handy reference other organizations can use to benchmark their existing home pages to see where improvements are needed or to develop effective home pages.
Question: Give one reason for the importance of each factor?
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