b) What are the difficulties of diversifying into a new market? c) Discuss the advantages of diversifying into a related market relative to an unrelated market
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b) What are the difficulties of diversifying into a new market?
c) Discuss the advantages of diversifying into a related market relative to an
unrelated market
Instruction: This question consistist of question b and c
Please to provide a brief response to each question.
Step by step
Solved in 2 steps
- Market segmentation entails a deliberate attempt to identify market(customers) with homogeneous needs to serve profitability. Based on this understanding, explain to the management of Ultimate Concrete Product (UCP) a) Five practical reasons why the company should segment their marketAnswer this question 1. What is the Target Marketing of A transparent Solar Panel Company? What are the characteristics of the target market? Identify demographic (age, gender, education, income), geographic, psychographic (consumer-based interests and activities) and, behavioral (usage, buying habits) characteristics. How big is the market? Identify growth potential How will customers be identified?You are opening a bookstore, and now working on the marketing plan. Select two target markets for your business. Please explain the criteria you considered in segmentation. Present an appropriate marketing mix for each target market. Provide explanations on your decisions.
- You are a marketing consultant for UnderArmour (https://www.underarmour.de/en-de/) in the DACH Region. Before giving strategic advice, you need to gather data and relevant information about the company ́srunning category. To do so, please collect and evaluate the current marketing mix of the company ́s running product category in the DACH Region. Explain Product, Price, Promotion, Place, Consumers/Target segments, Unique selling points (200-250 words total)4. Given a historical context of marketing, assess the present role of marketing in the Financial Services organizations and predict how marketing might "look" in the future.5. Identify specific marketing strategies utilized and develop criteria by which to analyzethose strategies.Do market analysis. Thank you!
- As part of the process required before launch, you need to consider the segmentation, targetingand positioning of your potential market. Consider the following questions and compile a reportfor management of no more than 600 words. In order for your business to market the new range of CDB oils successfully, the bases forsegmentation should be carefully considered. These include:o Geographic;o Demographic;o Psychographic;o Behavioural.Discuss any three behavioural segmentation bases you believe to be most relevant to theCBD oil marketing strategy in South Africa. In general, seven positioning methods can be distinguished. Select and discuss twopositioning methods you believe would be best suited to the market you have selected fortargeting1. Definition trends of marketing. 2. Definition problems of marketing. 3. Definition market gaps of marketing.which of the following is closest to reality 1) Both relationship and transactional marketing are optimal in the short run 2) Transaction marketing is optimal in the short run, while relationship marketing is optimal in the long run 3) Transaction marketing is optimal in the long run, while relationship marketing is optimal in the short run 4) None of the listed options 5) Both relationship and transactional marketing are optimal in the long run
- Find words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potentialCohort segmentation is a method used to segment the market for the greatest strategic implications. Find a healthcare related service, product, or organization on one of a multitude of social networking sites. Review the seven categories. Which cohort segmentation section is the service, product, or organization geared for on the site? Why would this type of marketing be successful? Select another cohort segmentation category. From a management perspective, what recommendations could you make to the marketing department to broaden the marketing efforts to include another cohort segmentation not currently being targeted.3. Describe marketing mix decisions (product, distribution, promotional, pricing) faced bythe marketer and apply the marketing mix decisions to a real-world product or service.