Assume that you are a national sales manager. You will be opening a new branch for which you intend to promote one of the existing salespersons as a branch sales manager. What would be the criteria you look for in selecting a person for the position of branch sales manager? What kind of changes will take place in the position of the salesperson’s role due to the promotion?
Assume that you are a national sales manager. You will be opening a new branch for which you intend to promote one of the existing salespersons as a branch sales manager. What would be the criteria you look for in selecting a person for the position of branch sales manager? What kind of changes will take place in the position of the salesperson’s role due to the promotion?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Assume that you are a national sales manager. You will be opening a new branch for
which you intend to promote one of the existing salespersons as a branch sales
manager. What would be the criteria you look for in selecting a person for the
position of branch sales manager? What kind of changes will take place in the
position of the salesperson’s role due to the promotion?
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