Assume that a franchised chain of restaurants is renewing their furniture. This is a big purchase considering that the restaurant chain is going to buy furniture for all of their stores. Who in the restaurant chain would perform the following six roles in the buying center for this purchase and how would they perform these roles? Be specific in your answer. (a) Initiator (b) User (c) Influencer (d) Buyer (e) Decider (f) Gatekeeper

Assume that a franchised chain of restaurants is renewing their furniture. This is a big purchase considering that the restaurant chain is going to buy furniture for all of their stores. Who in the restaurant chain would perform the following six roles in the buying center for this purchase and how would they perform these roles? Be specific in your answer. (a) Initiator (b) User (c) Influencer (d) Buyer (e) Decider (f) Gatekeeper

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 1DYMP

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2.Assuming you are a Sales Consultant to the Raysut Cement company, how best would you advise the company for their "business buying decision process"? Explain.
The actual purchase decision is part of a much larger buying process—starting with need recognition through how you feel after making the purchase. Marketers want to be involved throughout the entire buyer decision process. In relation to this statement: (i) Evaluate the five (5) stages of the buyer decision process and relate it to your personal buying process. (ii) Analyze the four (4) types of buying behavior and give example of at least one product that falls under each type of buying behavior. Support your answers and examples.
Assume you have written this textbook and are going to attempt to sellit to your school. Identify the six members of the buying center. Whatrole would each play in the decision process? Rank them in terms ofhow much influence they would have on the decision, with 1 beingmost influential and 6 being least influential. Will this ranking bedifferent in other situations?
In the buying decision process, the person who first suggests or thinks of the idea of buying a particular product or service is known as: a. Influencer b. Buyer c. Decider d. Initiator
There are many different types of business-to-business consumers/buyers.Discuss different types of customers and describe the differences between them. Your discussionmust include an example of what each type of customer would buy.
The business buying process tends to be longer than consumer buying process. Select one: O a. True. O b. False.
Choose a business-related current event that occurred between March and April 2023. Who, what, when, where, and why? Remember that the next stage is to analyze where this product fits into Maslow's hierarchy of needs, which is comprised of the following categories: social, belonging, esteem, safety, and physical needs.
The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?Show example and give personal perspective!Answer needs to be 200-400 words in length. Please use textbook to do this assignment.
"Consumer Behavior and the Buying Process", there is grid outlining the dynamics of buyer types across phases in the purchase process. As a consumer, you probably exhibit tendencies towards all at some point, but exhibit a dominant dynamic buyer type more than the others listed. What type are you? Explain your thought and decision making process as you evaluate your consumer purchases.
If Nescafe is the top selling coffee brand, in other words it has the highest amount of sales in its product category, then we can say that Nescafe has the highest O a. market share O b. brand awareness O c profit O d. top of mind brand awareness
How and why might the duration of the decision making process and the extent of information search differ between the different type of consumer buying decision behavior? Relate with real life examples from your experience.
1. Which information is more valuable to marketers: information from databases, marketing intelligence or marketing research? How do these information differs?2. Name and describe the types of consumer buying behavior. Which one would you most likely to use when deciding on?3. Name and briefly discuss the stages of the business buying process?