Ashley’s Auto Top Carriers currently maintains plants in Atlanta and Tulsa that supply major distribution centers in Los Angeles and New York. Because of an expanding demand, Ashley has decided to open a third plant and has narrowed the choice to one of two cities-New Orleans or Houston. The pertinent production and distribution costs, as well as the plant capacities and distribution demands, are shown in the table. from/to LA NY NORMAL PRODUCTION UNIT PRODUCTION ATLANTA 8 5 600 6 TULSA 4 7 900 5 NEW ORLEANS 5 6 500 4 ANTICIPATED HOUSTON 4 6 500 3 ANTICIPATED FORECAST DEMAND 800 1200 2000

Ashley’s Auto Top Carriers currently maintains plants in Atlanta and Tulsa that supply major distribution centers in Los Angeles and New York. Because of an expanding demand, Ashley has decided to open a third plant and has narrowed the choice to one of two cities-New Orleans or Houston. The pertinent production and distribution costs, as well as the plant capacities and distribution demands, are shown in the table. from/to LA NY NORMAL PRODUCTION UNIT PRODUCTION ATLANTA 8 5 600 6 TULSA 4 7 900 5 NEW ORLEANS 5 6 500 4 ANTICIPATED HOUSTON 4 6 500 3 ANTICIPATED FORECAST DEMAND 800 1200 2000

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section15.1: L.l.bean: Open 24/7, Click Or Brick

Problem 3VC

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