As Jim and Debbie Taylor, what would you do about Proximity’s irrigation business? Consider its relevance to Proximity’s mission, the changing external context, the organization’s resources, and the products’ business model (product/market fit, customer value proposition, revenue and profit model, sales, marketing & distribution strategy and the unit economics).
case...Product Description
Publication Date: June 05, 2014
Source: Stanford Graduate School of Business
The case follows Jim and Debbie Aung-Din Taylor, an American couple with backgrounds in international development, as they found and build Proximity Designs, a social enterprise in Myanmar. Initially, the Taylors are focused on redesigning the treadle pump for Myanmarese farmers, using design thinking and processes to formulate a pump that is affordable to their extremely impoverished target customers. However, the Taylors soon realize that they also need to build a distribution network in order to sell their products. Along the way, a natural disaster (Cyclone Nargis) and political reforms in the country create both new challenges and new opportunities for Proximity.
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As Jim and Debbie Taylor, what would you do about Proximity’s irrigation business? Consider its relevance to Proximity’s mission, the changing external context, the organization’s resources, and the products’ business model (product/market fit, customer value proposition, revenue and profit model, sales, marketing & distribution strategy and the unit economics).
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