As a research scholar, Denise had built a helicam as part of her project. The helicam could capture aerial images. Realizing the potential use of this product in movie production and military and rescue operations, she started a new venture where she could customize these helicams to fit the specific needs of the buyers and sell them. Denise can be best described as ain Select one: A category captain. B. franchisor. C. entrepreneur D. early adopter.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter10: Prices, Output, And Strategy: Pure And Monopolistic Competition
Section: Chapter Questions
Problem 2.1CE
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Coastal Pharma and Brainwave Technologies have together invested and created a new organization, InnerView, to focus on developing
diagnostic devices. Through this new firm, both companies are attempting to combine their core competencies to innovate and reduce their
risks associated with transaction-specific investments. However, the new organization operates independent of Coastal Pharma and
Brainwave Technologies. Which of the following alternatives to integration does this scenario best illustrate?
Select one:
A. a corporate acquisition
B. a joint venture
C. a licensing contract
D. a franchisee
Transcribed Image Text:Coastal Pharma and Brainwave Technologies have together invested and created a new organization, InnerView, to focus on developing diagnostic devices. Through this new firm, both companies are attempting to combine their core competencies to innovate and reduce their risks associated with transaction-specific investments. However, the new organization operates independent of Coastal Pharma and Brainwave Technologies. Which of the following alternatives to integration does this scenario best illustrate? Select one: A. a corporate acquisition B. a joint venture C. a licensing contract D. a franchisee
As a research scholar, Denise had built a helicam as part of her project. The helicam could capture aerial images. Realizing the potential use
of this product in movie production and military and rescue operations, she started a new venture where she could customize these
helicams to fit the specific needs of the buyers and sell them. Denise can be best described as air)
Select one:
A category captain,
B. franchisor.
C. entrepreneur.
D. early adopter.
Transcribed Image Text:As a research scholar, Denise had built a helicam as part of her project. The helicam could capture aerial images. Realizing the potential use of this product in movie production and military and rescue operations, she started a new venture where she could customize these helicams to fit the specific needs of the buyers and sell them. Denise can be best described as air) Select one: A category captain, B. franchisor. C. entrepreneur. D. early adopter.
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