Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
2-5 sentences only for questions 1-3.
Q1: As a customer, what can a clothing
company offer you in order for you to be
a loyal customer?
Visit Diwa learning Town at http:/bit.ly/
diwa-PMKTG2ED. Then answer the
following questions.
Q2: What is the impact of retaining
customers to the business?
Q3: How can you develop customer
loyalty?
5-7 sentences:
Q4: Ask your parents about a product that
they have been purchasing throughout
the years and note the changes (e.g.,
price, packaging, etc.) it underwent. Will
they still purchase this particular
product despite possible price changes
in the future? Why or why not?
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