Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Consider a business idea that you could imagine starting up in your local area. Explain what source or sources of funding might be available to you, approximately how much money you think you would need, and why you would choose that particular source or sources. How would you convince the potential funder or funders that they should invest in your idea?
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