Answer the following questions: 1. What could have been done by the owners of Jebea to prevent the situation from happening? 2. How can SWOT, TOWS, and PESTEL analyses address the threats that befell on Jebea? 3. Think of one (1) technopreneureal enterprises that gives prime value on the safety of their client's purchases, data, and privacy. How do you think chosen technopreneureal enterprise protect its client's information?
Answer the following questions: 1. What could have been done by the owners of Jebea to prevent the situation from happening? 2. How can SWOT, TOWS, and PESTEL analyses address the threats that befell on Jebea? 3. Think of one (1) technopreneureal enterprises that gives prime value on the safety of their client's purchases, data, and privacy. How do you think chosen technopreneureal enterprise protect its client's information?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Answer the following questions:
1. What could have been done by the owners of Jebea to prevent the situation from happening?
2. How can SWOT, TOWS, and PESTEL analyses address the threats that befell on Jebea?
3. Think of one (1) technopreneureal enterprises that gives prime value on the safety of their client's purchases, data, and privacy. How do you think chosen technopreneureal enterprise protect its client's information?
Transcribed Image Text:CASE STUDY
The Jebea Dilemma
Jebea Educational App is a brainchild of Jess and Bea Conrador. They gave up their teaching positions in a
public school to set-up a technopreneurial venture. As former computer teachers, they knew that teaching
students about technology is important, especially the marginalized kids. In six (6) months, they have
created Jebea, an online application that teaches kids how to read, how to do simple arithmetic, and basic
science to elementary students. It was nothing too fancy; it was simple to use and effective. The
Department of Education tapped them to provide Philippine elementary schools a platform of Jebea that
is playable on desktop, which will be used in select science schools. It was a success and more investors,
mostly big schools here and abroad, asked for their product.
Not long after, a student, who was using a tablet, complained that a certain video appeared on the screen
when it accessed a certain lesson in science. The video showed a dummy that looked like a boy asking the
user to do several tasks, which are downright dangerous. The technopreneurs dismissed the incident and
said that it was just a glitch and a virus has just infected their system.
Days go by, and news broke out in Singapore, that an eight (8) year old girl attempted suicide by ingesting
twelve pills of paracetamol. The Singaporean authorities investigated it and they found out that the girl
was watching the same video reported in the Philippines, which appeared on the Jebea application. The
Department of Information and Communications Technology alongside the Department of Science and
Technology and the Department of Education conducted a thorough investigation. The results were
identical with Singapore, and it was traced to Jebea. Further investigations concluded that the Jebea App
was attacked by a hacker, trying to sabotage the couple's enterprise. The hacker asked for a fee, and if
they did not comply with its demand, it would bring the enterprise in a bad light. The couple fought back
but failed to inform the authorities and tried to handle it themselves. The hacker then embedded the
video to the application.
The government charged the couple and has then shut down the application.
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