Answer all the Questions: 17. What is the main objective of the UNESCO World Heritage Programme? 18. What are the benefits of registering Omani sites as UNESCO world heritage sites? 19. Suggest a promotion mix to communicate with target market in order to promote Omani World Heritage Sites.

International Financial Management
14th Edition
ISBN:9780357130698
Author:Madura
Publisher:Madura
Chapter13: Direct Foreign Investment
Section: Chapter Questions
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Answer all the Questions: 17. What is the main objective of the UNESCO World Heritage Programme? 18. What are the benefits of registering Omani sites as UNESCO world heritage sites? 19. Suggest a promotion mix to communicate with target market in order to promote Omani World Heritage Sites.
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