and serves an average of 525 customers per week.  During a recent promotion, the restaurant manager cuts his price to $3.50 and observed an increase in sales to 600 plates per week. Calculate Joe’s price elasticity of demand using the midpoint method. Is demand elastic, inelastic, or unit elastic? Interpret the computed price elasticity of demand. Assume that the computed elasticity of demand in a) applies to a range of prices from $3.50 to $4. Joe is considering permanently lowering its price to $4.00 per plate to increase revenues. Does this move make sense in the light of the owner’s desire to increase revenue. Why or why not. If the restaurant manager decides to implement the new price of $4, how ma

Economics:
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ISBN:9781285859460
Author:BOYES, William
Publisher:BOYES, William
Chapter20: Elasticity: Demand And Supply
Section: Chapter Questions
Problem 13E: Using the following equation for the demand for a good or service, calculate the price elasticity of...
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Joe's Restaurant sells barbecue plates for $4.50 each, and serves an average of 525 customers per week.  During a recent promotion, the restaurant manager cuts his price to $3.50 and observed an increase in sales to 600 plates per week.

  1. Calculate Joe’s price elasticity of demand using the midpoint method. Is demand elastic, inelastic, or unit elastic? Interpret the computed price elasticity of demand.
  2. Assume that the computed elasticity of demand in a) applies to a range of prices from $3.50 to $4. Joe is considering permanently lowering its price to $4.00 per plate to increase revenues. Does this move make sense in the light of the owner’s desire to increase revenue. Why or why not.
  3. If the restaurant manager decides to implement the new price of $4, how many plates does Joe’s expect to sell at the new price?

 

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