An international supermarket chain is opening stores in new countries this year. Which of the following is an example of an adaptation that could be made based on differences in national preferences? A) adjusting their global brand for local outlooks B) adjusting prices for living standards C) stocking locally grown produce D) adjusting the channel structure of the distribution chain E) listing product ingredients in different languages
An international supermarket chain is opening stores in new countries this year. Which of the following is an example of an adaptation that could be made based on differences in national preferences? A) adjusting their global brand for local outlooks B) adjusting prices for living standards C) stocking locally grown produce D) adjusting the channel structure of the distribution chain E) listing product ingredients in different languages
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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An international supermarket chain is opening stores in new countries this year. Which of the following is an example of an adaptation that could be made based on differences in national preferences?
A) adjusting their global brand for local outlooks
B) adjusting prices for living standards
C) stocking locally grown produce
D) adjusting the channel structure of the distribution chain
E) listing product ingredients in different languages
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