Although reservations on the part of the buyer can arise during each stage of the selling process, they are very likely to occur during the _______stage. a. generation and qualification of leads b. preapproach c. sales presentation d. closing the sale e. follow-up

Although reservations on the part of the buyer can arise during each stage of the selling process, they are very likely to occur during the _______stage. a. generation and qualification of leads b. preapproach c. sales presentation d. closing the sale e. follow-up

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Although reservations on the part of the buyer can arise during each stage of the selling process, they are very likely to occur during the _______stage.
a. generation and qualification of leads
b. preapproach
c. sales presentation
d. closing the sale
e. follow-up

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