ADROLL: A CASE STUDY OF ENTREPRENEURIAL GROWTH SUMMARY AND AUTHOR’S NOTE The case examines the background, start-up, and growth of one of the fastest growing companies in the U.S, AdRoll. The case examines the various strategic factors related to the growth of AdRoll and how the founders must address these issues to maintain their level of growth. The case study is especially interesting not only because it focuses on one of the fastest growing young firms in the country, but also because it deals with on an understudied topic within the field of entrepreneurship: entrepreneurial growth. Students will learn about the start-up and growth of AdRoll. They will be required to marketing research.

ADROLL: A CASE STUDY OF ENTREPRENEURIAL GROWTH SUMMARY AND AUTHOR’S NOTE The case examines the background, start-up, and growth of one of the fastest growing companies in the U.S, AdRoll. The case examines the various strategic factors related to the growth of AdRoll and how the founders must address these issues to maintain their level of growth. The case study is especially interesting not only because it focuses on one of the fastest growing young firms in the country, but also because it deals with on an understudied topic within the field of entrepreneurship: entrepreneurial growth. Students will learn about the start-up and growth of AdRoll. They will be required to marketing research.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)

14th Edition

ISBN:9781305506381

Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Chapter1: Introduction And Goals Of The Firm

Section: Chapter Questions

Problem 5E

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