actual demand of a product in 2020 4300 units and the exponential smoothing method forecasts 4200 and 4170 units for 2020 and 2021, respectivelythen the smoothing constants (percentage) is

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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If the actual demand of a product in 2020 4300 units and the exponential smoothing method forecasts 4200 and 4170 units for 2020 and 2021, respectivelythen the smoothing constants (percentage) is
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