According to Figure 9-1, column D would represent which type of product? BASIS OF COMPARISON Product A B TYPE OF CONSUMER PRODUCT C D Rolex watches Burial insurance Tootpaste, ATM withdrawal Cameras, TVs Price Usually very expensive Varies Relatively inexpensive Fairly expensive Place Very limited Often limited Promotion Figure 10-1 Uniqueness of brand and status stressed Awareness is essential Multiple Choice shopping convenience specialty ○ prestige unsought Widespread; many outlets Large number of selective outlets Price, availability. and awareness stressed Differentiation from competitors stressed

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
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According to Figure 9-1, column D would represent which type of product?
BASIS OF
COMPARISON
Product
A
B
TYPE OF CONSUMER PRODUCT
C
D
Rolex watches
Burial insurance
Tootpaste,
ATM withdrawal
Cameras, TVs
Price
Usually very
expensive
Varies
Relatively
inexpensive
Fairly expensive
Place
Very limited
Often limited
Promotion
Figure 10-1
Uniqueness of
brand and status
stressed
Awareness is
essential
Multiple Choice
shopping
convenience
specialty
○ prestige
unsought
Widespread;
many outlets
Large number of
selective outlets
Price, availability.
and awareness
stressed
Differentiation
from competitors
stressed
Transcribed Image Text:According to Figure 9-1, column D would represent which type of product? BASIS OF COMPARISON Product A B TYPE OF CONSUMER PRODUCT C D Rolex watches Burial insurance Tootpaste, ATM withdrawal Cameras, TVs Price Usually very expensive Varies Relatively inexpensive Fairly expensive Place Very limited Often limited Promotion Figure 10-1 Uniqueness of brand and status stressed Awareness is essential Multiple Choice shopping convenience specialty ○ prestige unsought Widespread; many outlets Large number of selective outlets Price, availability. and awareness stressed Differentiation from competitors stressed
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