AAA Corporation was expanding its operation in its construction business and trading activities. Most employees come from technically trained manpower due to the nature of the work. The management feels that they need to hire new fresh executives to beef up the growing work force. A non-technical executive in the person of ROGER SANTOS was added to the working teams of managers. He was assigned as assistant to the President and Chief Executive Officer. The work of Mr. Santos covers analysis of manpower programs and cost related activities and to give advice to the prsident on some management aspects that are not generally handled by line managers. The appointment of Mr. Santos was not received well by older managers. They felt that an insider should have been placed instead as Assistant to the President. Mr. Santos had difficulty getting some important information from line managers, without the expressed orders from the President. Nevertheless, Mr. Santos continued to prove his worth by instituting new work programs and managerial activities that brought substantial improvement in the company operation and profitability. He worked for management compensation systems that gave more benefits and produced more dedicated manpower. He made a lot of improvements in system design and work improvement programs. Five years later Mr Santos was promoted to the position of Vice President.   Comment on the cations taken by Mr. Santos   Decide if the President was right in his choice of the person for the job. Explain your basis

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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AAA Corporation was expanding its operation in its construction business and trading activities. Most employees come from technically trained manpower due to the nature of the work. The management feels that they need to hire new fresh executives to beef up the growing work force. A non-technical executive in the person of ROGER SANTOS was added to the working teams of managers. He was assigned as assistant to the President and Chief Executive Officer. The work of Mr. Santos covers analysis of manpower programs and cost related activities and to give advice to the prsident on some management aspects that are not generally handled by line managers. The appointment of Mr. Santos was not received well by older managers. They felt that an insider should have been placed instead as Assistant to the President. Mr. Santos had difficulty getting some important information from line managers, without the expressed orders from the President. Nevertheless, Mr. Santos continued to prove his worth by instituting new work programs and managerial activities that brought substantial improvement in the company operation and profitability. He worked for management compensation systems that gave more benefits and produced more dedicated manpower. He made a lot of improvements in system design and work improvement programs. Five years later Mr Santos was promoted to the position of Vice President.

 

Comment on the cations taken by Mr. Santos

 

Decide if the President was right in his choice of the person for the job. Explain your basis

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