(a) What is your understanding of the term "Culture". (b) why is an understanding of the institutional norms, regulations and practices of other countries important for international firms?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.1: Apple Vs. Samsung: Gloves Are Off
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(a) What is your understanding of the term "Culture". (b) why is an understanding of the institutional norms, regulations and practices of other countries important for international firms? 
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