Answered: A tennis racquet manufacturer has been…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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A tennis racquet manufacturer has been very successful in manufacturing and marketing a single line of inexpensive tennis racquets, aimed at beginners and casual players. The manufacturer’s current distribution channel is through large discount retailers, such as Kmart and Walmart. Recently, three major sporting goods chains also began to carry the racquets. The company puts most of its promotion budget into sales promotion to the retailers and into in-store displays. The competitive advantage for this company is its low price for good, sturdy tennis racquets. The company wishes to expand its operations, either with new products or in new customer markets. 1. What are some possible new products for this company? 2. Do these products fit the company’s image? Does the firm have the technological or production expertise needed for these products? 3. If a product is introduced and fails, what effect will the failure have on the company and its other products? The response should be minimum one page, double spaced, 12-point font. Use MLA format if including in-text citations or sources.

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