A statement which is a very short expression consisting of a few words which summarizes what the company is all about and what it would ultimately want to achieve. Select one: a. Goal O b. Mission Vision O d. None of above C.
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- 25. Stage of the digital marketing plan whose structured process seeks to align digital strategies with planning and objectives, in order to define actions to reach the market and achieve positioning: Select one: a.control, measurement and evaluation b.objectives and strategies c.analysis of the situation d.action plan and tactics1.1 Operate under the assumption that you have secureda meeting with your ideal prospect to deliver a formal sales presentation. Clearly outline the objective of this sales call by writing a SMART GOAL. 1.2 Research the market, list and explain 10 prospective B2B customers that would be the right fit for your product/service within the market you will serve. A. For each provider, the name of the business, the address, and phone number. B. Explain in detail why each was selected and identified through your prospecting exercise as the most viable prospects. C. Select your best prospect for your oral presentation and explain why they are your number choice to close the sale. 1.3 Describe the features, advantages, and benefits of your product/service. 1.4 How should you prepare for the negotiations portion of the sales call and build value to justify the asking price?Which of the following is not a disadvantage of the focus strategy? A) The focuser (niche) often operates at a small scale making it difficult to significantly lower costs. B) The threat of the broad differentiator taking notice of the focuser's market niche. C) The organization must remain unique (focused) in customers' eyes. D) The niche customers might change their preferences.
- a) For each of the following data mining tasks, explain the main concepts, typical data input and Information or intelligence outputs. i) Basket Analysis (Supermarkets) ii) Sales Forecasting iii) Database Marketing iv) Market Segmentation v) Innovative products planningPlease do not give solution in image format thanku MaaraCollective (Jacket + Blazer) 2.0 strategic (situational Analysis) SWOT Analysis Opportunities / threats analysis (external ) - identify the main opportunities and threats facing the business (at least three opportunities and three threats ). Hint: Think about the customers (i.e., current and future needs, wants and values of the customers, key trends), Competitors (their size and market share, strengths and weakness, marketing strategies, target market, positioning), uncontrollable environmental factors within the environment, which the company must deal with (e.g., political forces, Economic forces, Sociocultural forces, Technological forces Environmental, Legal forces). 2. Strengths/ Weakness (internal) - Here you need to identify an organisation's strengths and weaknesses (relative to competition, and bearing in mind the consumers’ needs and wants); competitive Advantage: What special advantages does your business…WORDS LIMIT : 1300 and 1700 words Task: Conduct a research on any online fashion business of your choice with emphasis on the target customers, industry and competitive analysis. 1)Introduction: 2)Industry and Competitive analysis: 3)Target consumers 4)Marketing concepts and analysis 5)Discussion 6)Conclusion
- To help you collect the most useful data for your mar-keting plan, develop a three-column table: 1 In column 1, list the information you would ideallylike to have to fill holes in your marketing plan. 2 In column 2, identify the source for each bit of in-formation in column 1, such as doing an Internet search, talking to prospective customers, lookingat internal data, and so forth.3 In column 3, set a priority on information you willhave time to spend collecting by ranking each item: 1 = most important; 2 = next most impor-tant, and so forth.________ provides a complete analysis of the company's situation. A. A SWOT analysis B. Marketing budget evaluation C. Return on marketing investment D. A marketing audit E. Regression analysis10-The organizations to understand the customer behavior they use ? a. Online marketing O b Product samples distribution . C. Customer Feedback d. Products and services Promotions.
- Concept tests of plots using surveys, testing of marketing campaigns, sneak previews, and tracking studies are all examples of A. marketing decision theory. B. SWOT analyses. C. marketing research techniques. D. target audience identification techniques. E. surveys of experts.A wallstreet journal subcriber survey asked 46 questions about subcribers characteristics and interest. State whether each of the following questions provides categorical or quantitative data. a. What is your age? b. Are you male or females? c. When did you first start reading the WSJ? High school , college, early career, midcareer, late career, or retirement? d. How long have you been in your present job or position? e. What type of vehicle are you considering for you next purchase? Nine response categories include sedan, sports car, SUV, minivan, and so on.1. Planning and goals (Connect, Perform) 1. In the planning process, what is the role of strategic goals and plans? A. Sets purpose of business B. Guides day-to-day activities C. Sets company direction D. Links strategy and operations 2. Twitter is a publicly traded company that generates revenues primarily by selling advertising to businesses and licensing user data. Twitter’s 3,900 employees around the world serve 320 million active users who generate 1 billion unique visits to sites with embedded Tweets each month. The company’s mission? Twitter exists “to give everyone the power to create and share ideas and information instantly, without barriers.” A company’s strategic goals specify a direction for accomplishing the company’s mission. Which one of the following would be an appropriate strategic goal for Twitter? A. Strengthen the core user base usage by time spent on timeline, content generation, and mobile engagement B. Increase usage by professional and citizen journalists by…