A producer of insecticides wants to expand into Central America but it doesn't want to give up control over its marketing strategy planning. Which avenue for entering a foreign market would be best for this company? Multiple Choice licensing exporting direct investment management contracting franchising

Foundations of Business - Standalone book (MindTap Course List)
4th Edition
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter1: Exploring The World Of Business And Economics
Section: Chapter Questions
Problem 1CC
icon
Related questions
Question

A producer of insecticides wants to expand into Central America but it doesn’t want to give up control over its marketing strategy planning. Which avenue for entering a foreign market would be best for this company?

A producer of insecticides wants to expand into Central America but it doesn't want to give up control over its marketing strategy planning. Which avenue for entering a foreign market would be best for this company?
Multiple Choice
licensing
exporting
direct investment
management contracting
franchising
Transcribed Image Text:A producer of insecticides wants to expand into Central America but it doesn't want to give up control over its marketing strategy planning. Which avenue for entering a foreign market would be best for this company? Multiple Choice licensing exporting direct investment management contracting franchising
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Foundations of Business - Standalone book (MindTa…
Foundations of Business - Standalone book (MindTa…
Marketing
ISBN:
9781285193946
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning